Location Profile Redesign
Location Profile Redesign
Modernizing a legacy core workflow for multi-location businesses.
Improved clarity and usability for managing location data across Google and major listings.
Role
Senior UX Designer
Time Period
Q3–Q4 2025
Company
Uberall
Platform
Web Application
01 • Before & After
Editing Address
Editing Opening Hours
02 • Problem
A legacy Location Profile was slowing down teams managing hundreds of locations.
A legacy Location Profile was slowing down teams managing hundreds of locations.
The Location Profile was over 10 years old and weighed down by technical and UX debt. Users navigated dozens of unclear fields with little guidance on meaning, priority, or publication, making profile management difficult at scale.
70 - 3k + locations
Managed per customer in the Location Profile
Cognitive Load
Dozens of fields with unclear priority or explanation
Behavioural Friction
Users leave Uberall to check Google Business Profile
Operational Cost
High support volume due to unclear fields and actions
03 • Strategy
Design principles used to simplify complexity without breaking scale.
Clarity over completeness
Focus on what matters first
Intent-based IA
Organized around user goals
Guided workflow
From static form → decisions
Progressive priority
Required vs optional fields
04 • What I Did
#1 Research
Understanding where users struggled at scale
Synthesized usability findings & support data to identify confusion around field meaning, priority, and publication.
5 usability tests
#2 Design & Testing
Restructuring the Location Profile around user intent
Redesigned IA, introduced clearer hierarchy, and validated the new structure through usability testing and iteration.
SUS 79.1
#3 Collaboration
Aligning design direction under technical constraints
Worked with Product, Engineering, and Customer Success to balance UX improvements with legacy system limitations.
#4 Delivery & QA
Shipping within tight timelines and setting up iteration
Delivered the redesign in one month, documented decisions, and flagged follow-up opportunities for future releases.
1-month delivery
05 • Results
05 / Results
Simplified a complex, high-frequency workflow for multi-location customers, improving efficiency at scale, reducing errors, and lowering support overhead.
Simplified a complex, high-frequency workflow for multi-location customers, improving efficiency at scale, reducing errors, and lowering support overhead.
32% faster
Location updates
23% fewer
location-related support tickets
Next Project
Sign Up Flow Redesign
© 2026 Jane Sadovskaya - Senior Product Designer
Location Profile Redesign
Location Profile Redesign
Modernizing a legacy core workflow for multi-location businesses.
Improved clarity and usability for managing location data across Google and major listings.
Role
Senior UX Designer
Time Period
Q3–Q4 2025
Company
Uberall
Platform
Web Application
02 • Problem
A legacy Location Profile was slowing down teams managing hundreds of locations.
The Location Profile was over 10 years old and weighed down by technical and UX debt. Users navigated dozens of unclear fields with little guidance on meaning, priority, or publication, making profile management difficult at scale.
70 - 3k + locations
Managed per customer in the Location Profile
Cognitive Load
Dozens of fields with unclear priority or explanation
Behavioural Friction
Users leave Uberall to check Google Business Profile
Operational Cost
High support volume due to unclear fields and actions
03 • Strategy
Design principles used to simplify complexity without breaking scale.
Clarity over completeness
Focus on what matters first
Intent-based IA
Organized around user goals
Guided workflow
From static form → decisions
Progressive priority
Required vs optional fields
04 • What I Did
#1 Research
Understanding where users struggled at scale
Synthesized usability findings & support data to identify confusion around field meaning, priority, and publication.
5 usability tests
#2 Design & Testing
Restructuring the Location Profile around user intent
Redesigned IA, introduced clearer hierarchy, and validated the new structure through usability testing and iteration.
SUS 79.1
#3 Collaboration
Aligning design direction under technical constraints
Worked with Product, Engineering, and Customer Success to balance UX improvements with legacy system limitations.
#4 Delivery & QA
Shipping within tight timelines and setting up iteration
Delivered the redesign in one month, documented decisions, and flagged follow-up opportunities for future releases.
1-month delivery
05 • Results
Simplified a complex, high-frequency workflow for multi-location customers, improving efficiency at scale, reducing errors, and lowering support overhead.
32% faster
Location updates
23% fewer
location-related support tickets
© 2026 Jane Sadovskaya - Senior Product Designer
01 • Before & After
Editing Address
Editing Opening Hours